The SocialMedia Week 2011

Social Media Week and global communications company NOKIA have teamed up to create a way for attendees in all nine Social Media Week cities to participate in the global conversation on Twitter and track individual event check-ins on Foursquare.

The first iteration of the project will be delivered via #NokiaConnects, a web and mobile application that tracks every tweet and check-in that takes place during and after the February conference.  Users will be able to all the Twitter conversation and foursquare activity on a global level and then drill down to a specific city and even an individual event.  Through Nokia’s mapping API, users will also be able to see where people are checking in throughout each participating city.

The application that launches this week is the first phase of a longer-term project that Social Media Week is partnering on with global sponsor Nokia throughout 2011.  The broader vision ties into Social Media Week’s overall theme for 2011, which explores how local and regional societies, cultures, and economies are becoming more integrated & empowered through social and mobile communications.

Sheldonlevine is playing with social media monitoring, analytics and even blogging for Social Media Week : " Using MAP, Sysomos’ social media monitoring and analytics platform, I pulled up a couple of quick stats to show the build up to kick off day. By searching for all mentions of “Social Media Week”, “SMW” and “SMW11″ I was able to find a large build up leading up today. In the past month there were nearly 2,300 blog posts and 45,000 tweets alone.."

No surprise that most of the activity is coming from Twitter. "(...) I’d also like to point out that we can see that a 99% positive rating for all mentions over the past month."

A look at Twitter activity from around the world shows us that the whole world seems to be getting ready for this week’s activities. We can see a majority of tweets coming out of Social Media Week’s nine official cities; New York, San Francisco, Rome, Paris, Toronto, Sao Paulo, London, Hong Kong and Istanbul. However, it looks like the rest of the world is also ready to join in on the conversation.

Sources :
The Social Media Week
The build up to the big week